You tell me what is the big deal? So they've put a Google ad

Here's the big deal, JY. Let's assume somebody puts up an advertisement to recruit people to murder JY, and let's assume there are a lot of people who for whatever reason want to see you dead but can't do anything without banding together. Don't you think JY would have a good reason to be concerned if they happened on the bright idea of using the internet to gain the critical mass needed to pull off your death?

Its the big picture, J.Y. Small minds say , "so what."