...which comes in the form of email to your congressman or senator, or any elected official. The only difference in America is that someone will actually read your message and care about its content. In Israel, there is no accountability and the only pupose of this is to generate PR and funds for Hasson (Yes, money collected via cellphone is not just for the cell provider).

The question arises...is this a truly transformative application of online technology that will completely change the public policy and legislative process or is it a gimmick that is an attempt to pass off a faddish obsessions with SMS as something grander and more substantial?