Their issue is well defined on why they are still unsuccessful with this market.

choose the right car, give a real choice to your customer instade of trying to hold them by trying to replace the old monopole (fuel) by a new one ( electric ) , forget changing the batteries every 200 km or about instead let them charge the car at home for cheap... and on and on...

You would have to be a green nut to pay that amount of money for such a limited range car. A better place has a great concept, however consumers are not stupid when it comes to there money. $45,000.00 for a small french car. In the States I could buy a Ford Mustang insure it for a year fuel it for a year and have money left over.