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Plumpy portions. Sufganiyot
Photo: Zvika Tishler
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Hanukkah: Sufganiyot sales to decline
Manufacturers Association of Israel anticipates drop in Hanukkah donuts sales, an increase in candles' sales; says Israelis will consume some 17.5 million yummy units over holiday
Tani Goldstein
Israelis are buying less sufganiyot (Hanukkah donuts) and more Hanukkah candles, the Manufacturers Association of Israel reported Monday.
Manufacturers Association of Israel anticipates drop in Hanukkah donuts sales, an increase in candles' sales; says Israelis will consume some 17.5 million yummy units over holiday
Tani Goldstein
Israelis are buying less sufganiyot (Hanukkah donuts) and more Hanukkah candles, the Manufacturers Association of Israel reported Monday.
A new survey held by the MAI estimated that Hanukkah 2007 will see only 17.5 million sufganiyot sold – a 4% drop from 2006, citing "the obvious health reasons".
The average Israeli is expected to consume about three sufganiyot during the holiday. Sales are expected to reach $14.04 million.
The MAI survey also reveled that 30% of the sufganiyot sold – some 6 million units – will be "fun-sized", weighing in at 35 grams, as opposed to the 80 grams of its plumppier siblings.
Hanukkah 2007 is expected to yield $1.17 million in candle sales – a 10% rise form last year.
According to MAI data, some $2.2 millions worth of Hanukkah candles were exported to the Jewish communities in the US, Canada, Australia, the UK and France – a 10% increase from Hanukkah of 2006.
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