Should Hogla Kimberly be worried? A committee of rabbis called on ultra-Orthodox consumers to buy paper products such as toilet paper, napkins, paper towels, and tissues, only from the Shaniv Paper Industries company, which observes the Shabbat.
Shaniv turned out to be the only paper product manufacturer in Israel that fits the description, according to an ad published Friday
in the haredi newspapers. Haredi rabbis published the ad, urging marketing chains and private consumers to purchase paper products exclusively from Shaniv.
The ad said that “the Shaniv factory keeps Shabbat, with all its machinery completely halted on Saturdays and holidays… Factory managers appeared before the rabbinical committee and presented the manufacturing process, and the rabbis closely examined the process and verified the truthfulness of what was presented.”
The ad expresses hope that other paper product companies will come to the realization that they too must observe Shabbat. In addition to the ad, an article published in a haredi paper states that the committee revealed that all factories, apart from Shaniv, worked 364 days a year, operated their machines nonstop, desecrating the Shabbat.
Shaniv Paper Industries Ltd. joined the hygiene products market in February 2006, with an investment of NIS 20 million (about USD 4.6 million).
The consumer retail paper market in Israel is estimated at about NIS 500 million (USD 115 million) a year. The market is controlled by Hogla Kimberly and Sano.
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