Just in time for the Christmas shopping season, Yarden Nahara Ltd., an Israeli company, announcesd the launch of a line of bath and body care products developed for "Christian women and people of deep spiritual faith". The Nahara Collection is the only line of beauty
care products available in the world today that is made with water drawn from the Jordan River.
Nahara, which means “River” in ancient Aramaic, the language spoken by Jesus Christ, is the first cosmetics company ever to extract water from the Jordan River for use in its products after consulting with local authorities. Drawing on the deep, spiritual history of the Jordan River, Nahara hopes to transform the essence carried within this ancient river into a line of bath and body care products.
The Jordan River is one of the most sacred places, both historically and symbolically, for Christians and other pilgrims to Israel throughout the world. According to the Bible, Joshua, Elijah, Elisha, John the Baptist and Jesus all crossed it during their lifetimes. For Christians, the most momentous event associated with the Jordan River is unquestionably the baptism of Jesus Christ by John the Baptist.
“We have worked diligently so that as women of faith use our products, they will experience the sensation of immersing themselves in the purifying waters of the Jordan River, thereby enjoying a virtual baptism and rebirth in the privacy of their own home,” says Ronit Tzelnik, co-founder and joint CEO of Nahara.
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