Cellular companies double advertising in religious sector
2006 wrap-up: Cellular companies double their advertising efforts in religious sector as compared to 2005 with investment of USD 1.4 million. Most prominent advertising comes from Cellcom and Partner
Advertising power doubled in the cellular category in comparison with 2005, leading the rankings this year with an investment of USD 1.4 million for advertising within the religious sector. In 2005, the cellular companies invested only USD 600,000 in advertising in the religious sector. In the same year, the rabbis boycotted the cellular companies.
The prominent advertisers in this category are Partner, with USD 500,000 of advertising, and Cellcom, with USD 400,000 of advertising.
Mirs, whose advertising was most prominent in the general sector, is the only cellular company that decreased its advertising budget in the religious sector, in contrast with Cellcom and others.
The housing category ranks second in terms of advertising in the religious sector, with an investment of USD 1.3 million, a 14 percent decrease from 2005 figures.
The prominent advertisers in this category are the construction company Heftziba, through Chen Advertising, and Kiryat Degel HaTorah, through Bolton Potential.
The marketing networks, who advertise heavily in the general sector, are ranked third in the religious sector, with and investment of USD 1.2 million, a 24 percent increase in contrast with 2005 figures.
The figures show that the advertising categories most dominant in the general sector, such as cars, electric networks, credit cards, movies, furniture, and cable and satellite networks, don't even appear in the top ten leading advertisers in the religious sector.
In their place are the categories of housing, dairy products, books, colleges, health insurance, and travel agencies.
