Company logo
Israeli fashion design company, is investing NIS 0.5 million (about $117,070) to launch a series of spa products under the Bonita Private Label brand name, and will include products such as body oil, soap and scented candles.
Launching the new product series is another significant step toward the development of Bonita’s brand name after the company recently entered the swimsuit and lingerie sector.
“Developing the spa product series is another step toward strengthening the Bonita brand name among our loyal customers, and in providing them with another purchase option,” says Freda Reuveni, owner and head designer for Bonita.
“We plan to expand the spa product series to include products such as body lotions, bath products, and a Bonita perfume. We estimate that the spa products will make up approximately 3 percent of the overall chain sales by the end of this year.” Reuveni added.
Reprinted with permission of The Israel Export and International Cooperation Institute