Tara products
Coca Cola Israel CEO Ronny Kobrovsky
Coca Cola Israel ventures abroad
Company to cooperate with German dairy producer, market dairy products in Bulgaria, Romania
Coca Cola Israel will begin operating in the international market, marketing dairy products in Bulgaria and Romania in cooperation with the Mueller German dairy group. The company may also set up dairy farms in Bulgaria and Romania, and compete with Tnuva's Romanian farm, which operates as a Yoplait franchise.
Coca Cola Israel, which owns Israeli dairy producer Tara, has signed a cooperation and information agreement with Mueller six months ago to manufacture the German company's products in Israel by Tara.
Mueller is a privately-owned German company that employs 5,400 workers across Europe and has an annual turnover of $2.1 billion and an average annual growth rate of 5%. It manufactures a variety of dairy products, cheeses and desserts and is the leading yoghurt brand in England. Mueller owns the biggest and most advanced dairy farm in Europe, located in eastern Germany.
Coca Cola Israel ventured into the dairy market in 2004 by acquiring Tara, in a bid to counter the decrease in the sales of soft drinks due to the health trend that is sweeping the world. According to the company's CEO Ronny Kobrovsky, Coca Cola Israel plans to become a key player in the dairy field in Israel and the world.
