Israeli women, and their men, will no longer have to travel abroad in search of Victoria’s Secret garments.
The internationally known lingerie retailer will soon make its products available to Israeli consumers through franchises in the New Hamashbir Lazarchan, Israel’s largest chain of department stores.
Rami Shavit, controlling shareholder of Hamashbir Lazarchan, recently secured the franchise for the prestigious brand after many failed attempts by other sources over the years.
Victoria’s Secret currently has about 1,000 lingerie stores in the United States alone, offering American consumers bras, panties, hosiery, beauty products, swimwear, and sleepwear.
In 1995, the retailer launched its first ever Victoria’s Secret Fashion Show, which went on to become an annual event. It was coined the "lingerie event of the century" by the international press.
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