El Al Airlines and MTV Israel are financing flights for Israeli musicians who have scheduled concert tours abroad.
The first Israeli group to take advantage of the joint initiative was Asaf Avidan & the Mojos, which recently toured Europe.
El Al and MTV Israel are also expected to finance flights for additional Israeli artists in the coming year, including electro-pop band Terry Poison, which is scheduled to launch its US tour in two weeks, as well as singer Ivri Lider and DJ Mesh.
Eli Cohen, El Al's vice president of commercial and aviation connections told Ynet that apart from financing the flights the company would "help (the artists) in any way it can, including through our connections in Europe and the entire world."
Elad Sonago of MTV Israel, one of the project's initiators, said the artists were chosen due to their body of work and their scheduled shows in Israel
and abroad.
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