'Anywhere else this would be just a lake, but this is the Dead Sea'
Photo: AP
Coffee sleeves promote Dead Sea
Each coffee sleeve, which can be picked up at participating cafés across North America, encourages travelers to vote for Dead Sea one of the New7Wonders of Nature
A coffee sleeve promoting the Dead Sea as one of the New7Wonders of Nature was released this week and can be picked up at participating coffee shops across North America.
An initiative of the Israel Ministry of Tourism, each coffee sleeve features the slogan, "Anywhere else this would be just a lake, but this is the Dead Sea," and on the back, encourages travelers to vote for the Dead Sea by visiting its designated website, www.votedsea.com.
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The New7Wonders of Nature competition is an international online competition ranking the top seven natural wonders of the world. The Dead Sea advanced to the final round by placing among the top 28 tourist sites, as determined by more than one billion votes around the world.
"We are extremely excited about the launch of the new Dead Sea coffee sleeve," says Haim Gutin, Israel commissioner for tourism, North and South America, "which will help create awareness for the Dead Sea as one of the world's greatest natural wonders in a unique and creative light."
Also, travelers are encouraged to submit personal photos with the Dead Sea coffee sleeve through the Israel Ministry of Tourism Tumblr page, http://goisrael.tumblr.com, and can vote for the Dead Sea on the campaign's social media sites - www.facebook.com/VoteDeadSea, www.twitter.com/VoteDeadSea and www.youtube.com/VoteDeadSea, or the official campaign website, www.votedsea.com, until November 20, 2011.
For the complete listing of participating coffee shops, visit http://goisrael.tumblr.com
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