SodaStream expanding in Scandinavia - Israel Business, Ynetnews

   Israel News

Israel News
World News
Israel Opinion
Israel Business
Israel Culture
Israel Travel
New Opportunities

SodaStream International CEO Daniel Birnbaum Photo: Yehoshua Weinberg
SodaStream International CEO Daniel Birnbaum Photo: Yehoshua Weinberg

SodaStream expanding in Scandinavia

Maker of home carbonated beverage systems says will begin distributing its products in Sweden, Finland, Denmark and Baltic countries in January 2012

Shay Salinas, Calcalist
Published: 12.23.11, 15:15 / Israel Business

SodaStream has acquired the distribution rights for Scandinavia and Baltic countries from Empire AB for NIS 36 million (about $9.5 million), the Israeli maker of home carbonated beverage systems which is listed on NASDAQ announced Thursday.


The deal will come into effect in January 2012, when SodaStream begins directly marketing its products in Sweden, Finland, Norway, Denmark, Estonia, Latvia and Lithuania.


Financial Reports
SodaStream posts strong Q3 profit / Reuters
Israeli company's profit jumps nearly four times, driven by strong soda-maker sales
Full story

"Empire AB did an excellent job building SodaStream's activity in these countries and mainly in Sweden, where we enjoy a 25% household penetration and hold more than 10% of the home carbonated beverage market," said SodaStream International CEO Daniel Birnbaum.


"We are happy to take over the distribution of our products in these expansive and successful markets and expect to increase profit margins on sales of our products.


"We believe that there are considerable opportunities to increase our presence in the area of which we can advantage under our management. We intend to launch advertisement campaigns to further increase SodaStream's already broad customer base in these markets."


As part of the deal, SodaStream will take over the distribution array, including all client agreements therein, and will also retain the professional personnel dealing in the distribution activity in these countries.


Both parties signed a service agreement in order to ensure the seamless transfer of the activity.


Click here to read this report in Hebrew



commentcomment   PrintPrint  Send to friendSend to friend   
Tag with Bookmark to


RSS RSS | About | Contact Us | Privacy Policy | Terms of use | Advertise with us | Site Map

Site developed by  YIT Advanced Technology Solutions