Traffix is performing its exit within a relatively short period after holding a $7 million financing round led by Bessemer Venture Partners, leaving Traffix with additional funds.
Aside from Benny Schneider and Bessemer (25%) other investors include founders of 888 online gambling group the Shaked brothers (15%) and businessman Yuval Cohen's Stageone (30%).
Traffix develops open-code products that allow external developers to create complementary applications. Some 25 companies around the world have adopted Traffix's solutions, among them France Telecom and Russian Vempelcom. Recently, the company announced that "a top tier cellular provider in the US" has installed its products.
F5 was represented by attorney Janet-Levi Pahima from Herzog, Fox & Neeman. Traffix was represented by attorney Daniel Marcus from Amit, Pollak, Matalon & Co.
Click
here to read this article in Hebrew