McDonald's to open vegetarian-only restaurants in India - Israel Environment, Ynetnews

   Israel News

Israel News
World News
Israel Opinion
Israel Business
Israel Culture
Israel Travel
I'm Lovin' It

(Archives) Photo: Reuters
(Archives) Photo: Reuters

McDonald's to open vegetarian-only restaurants in India

Global fast-food chain to open its first-ever all all-vegetarian restaurant in India; meatless McDonald's aims to cater to local, huge Hindu and Muslim consumer base

Associated Press
Published: 09.08.12, 08:31 / Israel Environment

McDonald's Corp, the fast food chain that brought the hamburger to the world, is opening what may be its first vegetarian-only restaurants.


The world's biggest hamburger chain said in a statement that the locations in India will serve only vegetarian food because of customer preferences in the region.


US study: Vegetarians may be happier  / Louise Infante
Vegetarians report considerably less negative emotion than omnivores in psychometric tests conducted at Arizona State University
Full story
Already, McDonald's said its restaurants in India do not sell beef or pork, and that the kitchens are separated into sections for cooking vegetarian and non-vegetarian food.


They have menu items that cater to local tastes, such as the Maharaja Mac, which is a Big Mac made with chicken patties instead of beef. It also offers a McAloo Tikki, a burger made with a spicy breaded potato patty, red onions, tomatoes and a "special vegetable sauce."



The chain offers such localized options in countries around the world.


The opening of the vegetarian-only restaurants "further speaks to McDonald's efforts to cater to local tastes," the Illinois-based company said, adding the restaurants will be in areas that are popular pilgrimage destinations.


McDonald's said the new restaurants are the only ones it's aware of that will serve only vegetarian food. However, local franchises in India and other regions may already have meatless menus.


For religious reasons, beef is not eaten by Hindus, who make up the majority of India's population of about 1.2 billion people.


McDonald's has more than 33,500 locations around the world, but only about 250 are in India.


As McDonald's faces rising competition and a volatile world economy, it has said it will focus on offering more food options that cater to local tastes in order to grow sales


In 2002, McDonald's agreed to donate $10 million to Hindu and other groups in the US to settle lawsuits that accused the chain of mislabeling French-fries and hash browns as vegetarian. The vegetable oil used to prepare the fries and hash browns had contained traces of beef for flavoring purposes.




commentcomment   PrintPrint  Send to friendSend to friend   
Tag with Bookmark to

2 Talkbacks for this article    See all talkbacks
Please wait for the talkbacks to load


RSS RSS | About | Contact Us | Privacy Policy | Terms of use | Advertise with us | Site Map

Site developed by  YIT Advanced Technology Solutions