Haredi sues Lancome for 'false advertising'
Jewish Orthodox woman from Monsey, New York, says cosmetics giant's makeup does not last throughout Shabbat despite '24-hour' claim
But, today, that line is resonating louder than ever after a Jewish Orthodox woman from Monsey, New York, has sued a well-known cosmetics company for not making her look pretty throughout Shabbat.
That is correct, truth is stranger than fiction.
In her lawsuit against cosmetic giant Lancome, the lady in question, Rorie Weisberg, claims that the company’s Teint Idole Ultra 24H foundation did not do as advertised, which is last for a full 24 hours, something that she relied upon as an Orthodox woman who can’t reapply makeup during Shabbat.
According to the New York Post, Weisberg’s suit accuses the company of false advertising, which violates New York State business law, and seeks unspecified damages from Lancome and its parent company, L'Oreal, for the plaintiff and others who bought the same makeup, as well as a “corrective advertising campaign.”
According to the lawsuit, “The 24-hour claim was central to plaintiff’s purchase decision, as a long-lasting makeup assists with her dual objectives of compliance with religious law and enhancement to her natural appearance."
A spokeswoman for L'Oreal said in a statement that the lawsuit had no merit and that Lancome stood behinds its products.
"We will strenuously contest these allegations in court," said the L’Oreal spokeswoman. "Consistent with our practice and policy, however, as this matter is currently in litigation, we cannot comment further."
Reprinted with permission from Shalom Life
