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Want to win media game? Don't apologize
Roee Mendel
Published: 09.11.06, 09:54
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33 Talkbacks for this article
1. The world doesn't just consist of Euroweenies andthe Muslims
Daisy ,   USA   (11.09.06)
There is a lot of support for Israel out there but the media doesn't report. The Arabs and Muslims are hated much more than Israel.
2. MISSILE ATTACKS, MISSILE ATTACKS, MISSILE ATTACKS,
lemar ,   uk   (11.09.06)
Every time Israeli politicians or anyone say anything to THE media they MUST start by mentioning the missiles fired into Israel every day. This is so basic that I just cant believe they keep omiting it in their statements. The only reason Israel is attacking Gaza is because of these missiles so how can they keep forgetting to mention them. They are STUPID.
3. don't apologize
Prof. Mel Alexenberg ,   Petach Tikvah   (11.09.06)
Today, a kassam rocket fell on my grandson's school in Sderot intended to murder Jews. We stupidly agreed to the ethnic cleasing of Jews from Gaza. Instead of developing their economy and improving their lives, the Arabs elected a government whose stated aim is to wipe Israel off the map, armed themselves to the teeth, and sent hundreds of rockets into Israel. Israel should not have killed 19 Arabs by mistake, it should have intentionally killed 19,000 Arabs shielding terrorists until they stopped their unprovoked attacks against us. The war againt terror can only be won when there are dire consequences of hiding rocket launchers among civilians.
4. Right on the head of the nail, Roee
Ishak Haskiya ,   Roskilde-Denmark   (11.09.06)
Palestinians are getting a dose of their own medicine. The international opinion has crossed the line from naive to s-t-u-p-i-d!
5. Media GAME? Winning
paul ,   thailand   (11.09.06)
This is THIE MOST cynical, despicable, IMMORAL piece I've ever read. Your forces have just slaughtered yet another innocent family, and here you are educating people as to how to spin the inevitable bloody results. (Then I looked... and recognised the face to the left. HIM AGAIN! GISSIN. The most despised voice of Israel ever heard or seen on western TV. Giving our free advice whilst unaware how reviled he is himself.) Dear Jew. There are not manay rungs left until the bottom of the ladder and you fall off into the fires of hell..... our friendship didn't have to end this way.
6. Fight through teh MEDIA, it's about time!
D. ,   Israel   (11.09.06)
It saddens me that people around the world think the worst of Israel..It is about time that Israel's Media gets a hold of the situation and shows the world what is really happening..when will the media here wake up???
7. To #5 (Paul)
Dave ,   CA   (11.09.06)
Thanks. Just what we "Dear Jews" need: moralizing from a white-trash English teacher in Southeast Asia. Say hi to your 14-yr-old bar girl for us! :-)
8. Moral imoral
V 48   (11.09.06)
insted of thinking how to present immoral acts as moral ...no one think how to act moraly ..how to promote peace and dialogue....think how Irael must do to live in the Midle East and not how to throw out some Midel east elements from Israel ..other wise what is Ethnik klinsing .... what is moral acts????or immoral ones????
9. #5 - your are very very naive or very uniformed !
redmike ,   tel aviv & london   (11.09.06)
Do you know how many innocent Muslims are killed every day by Muslims? Many many more than were killed in Beit Hanoun which is just a drop in the ocean compared to what's happening in Iraq and other places and it's happening EVERY day. Of course there's a media game. What do think 'a propotional response' means. It means nothing and is just a 'sound byte'. About 8.5 million Muslims were murdered by Muslim regimes and Israel is responsible for around 60,000. Why do words like 'women' and 'children' get used?
10. Hear Hear Dr Gissim - get rid of Livni (please!!!!) (end)
RyanH ,   Ashdod Israel   (11.09.06)
11. We Don't Owe any Apologies
Terry ,   Eilat, Israel   (11.09.06)
Are we supposed to apologize for defending ourselves? Quite the contrary. Our spineless leadership does not know how to win the media war. Every apology makes us look guilty & invites more criticism. We need spokesmen in the news non-stop presenting our views aggressively, with videos as well as quotes from the Islamic crazies.
12. don´t apologize
(11.09.06)
What´s the news? Gissin, Mazel, Goebbels - PROPAGANDA, BRAINWASHING, LIES. And, on the end, in the reality - murdered hundreds of Palestinian children, destroyed thousands of houses and lives, thousands of destroyed orchards, gardens, fields, destroyed many many kilometers of sewerages, aquaductes, roads, all Palestinians in ghettos and prisons. Yes, it is reality...
13. Want to win media game?
Josh   (11.09.06)
Win the war!
14. Another bit of advice.
Avraham ,   Netivot   (11.09.06)
Don't listen to Bush. He doesn't know what he is talking about.
15. WIN THE WAR: FORGET THE MEDIA GAME
Yishai Kohen ,   YeShA, Israel   (11.09.06)
The violence and bloodshed continues BECAUSE we're so sensitive to the media game. Remember the 1st part of 2002? We had DAILY suicide bombings- AND we were losing the media game. We went on the offensive in April, and by May, there was already a VERY marked reduction in terror and violence. The media whined, but we lived. There's no other way. Crush the enemy, bring peace.
16. The World was shocked by Britanny Spears' divorce
Bo   (11.09.06)
As for the Palestinians suffering the natural consequences of the actions in attacking Israeli civilians, this hardly made the news outside the ME
17. WE WILL WIN ONLY WHEN WE KICK OUT THE PRO ARAB MEDIA
Sid Emess   (11.09.06)
OF COURSE WE SHOULD NOT APOLOGISE. WHAT WE NEED TO DO- AND DO IT NOW- IS TO KICK OUT THE PRO ARAB MEDIA REPORTERS/JOURNALISTS/PHOTOGRAPHERS AND THEIR RESPECTIVE AGENCIES. THE WORLD HAS NO IDEA ABOUT THE KASSAM MISSILE STRIKES ON A DAILY BASIS ON SDEROT EVER SINCE THE DISATEROUS EVACUATING GUSH KATIF. THE WORLD HAS FORGOTTEN GILAD SHALIT WHO WAS ABDUCTED FROM SOVERIGN ISRAELI LAND. PERHAPS THEY HAVE NOT SO MUCH FORGOTTEN AS THE OLD TRACT OF ANTI SEMITISM REARING ITS UGLY HEAD YET AGAIN. WE HAVE NO GUTS OTHERWISE, DESPITE GISSIN'S COMMENTS, WE WOULD HAVE LONG AGO TOOK THE SITUATION INTO OUR OWN HANDS "EIN BRERAH" AND DID WHAT WAS NECESSARY INSTEAD OF FOLLOWING THE CHRISTIAN WAY AND TURNING THE OTHER CHEEK - JUST TO LET THEM SLOSH US AGAIN!
18. Two wrongs do not a right maketh
John ,   USA   (11.09.06)
Bush has the same problem.
19. WE LOST THE MEDIA RELATED WAR...
laurence ,   givatayim, israel   (11.09.06)
which is not normal knowing the high level of developpement of our country. It is fundamental to adjust things & invest in the media, to have a special channel for that & everyday release pictures & video of terrorists launching rockets from civilian areas & targeting jewish civilian,like the arabs do. especially we need to use the same words than them : massacre, bloodshed, war crime against jews etc...doing report about how kids are raised in Palestine in the hate of jews at school & at home, so how can we make peace with people that will hate us anyway when they will be adult?. We have also to release documentaries about the jewish history to inform people how strong are our bounds to Israel & stop saying ( like most of the leftists ) that we took lands to arabs whereas they took our land. This is very important to teach the arabs the real history because most of them are ignorants & brainwashed by their imam & governants. So we have to do it now, unfortunatly we don't have the right government for the moment & I am afraid that it's gonna be too late soon.
20. ignore the media game
Dan ,   uk   (11.09.06)
the media is disguting, all israel did was retaliate and the islamic terrorists are to blame for the deaths. israel should ignore the edia game and bomb them back to the stone age if they dont want to improve their ecomnomy and future. its simple bomb them back to the stoneage where they belong........
21. muslims kill more muslims than all the rest combined!
RoP or else ,   GFYS   (11.09.06)
http://thereligionofpeace.com/
22. #12 - and then there are the facts which you seem unaware of
redmike ,   tel aviv & london   (11.09.06)
how can you post here when you have absolutely no idea of what is going on ? Do you spend your time in mosques or on Muslim internet sites ? Shame on you! Give up on graffiti and get the facts - they are everywhere. Women and children? Are they more important than men? No, but a media game. 'Unproportional response' - media game. Just sound bytes .. you are interested and that's good so get the facts ...
23. THIS IS THE DUMBEST YET
DACON9   (11.09.06)
THE AUTHOR SAID TO SHOW PICTURES OF THE ARABS ATTACKS AND DAMAGE.,TO SHOW HOW THE ISRAELS ARE SUFFERING.. INSTEAD YNET SHOWS THE PICTURES OF THE ARABS MORGUES
24. AMEN! I CRINGE WHEN I HEAR ISRAEL APOLOGIZE
Darren ,   Tampa, FL USA   (11.09.06)
At the risk of sounding anti-semetic, I just don't understand the Jew at times for they seem to have this pathos that requires that they even apologize for existing it seems. Israel gets attacked with rockets and soldier's kidnapped. Israel rightly responds. Hezbollah hides rocket launchers and ammo in HOMES, then put women and children strategically placed around such "Residential Military Installations" and when Israel rightly attacks said areas where rockets had just been launched and these "shield's" die, Israel get all stupid via Olmert and apologizes with hat in hand. Instead Israel should be outraged making NO apology. Israel you KNOW that one must be militarily strong. You've learned that you can't give land for peace for it does not work and that your enemy, i.e. the people of the "Religion of Peace", looks at such as a "sign of weakness". So why do you apologize? That too is looked at as a sign of weakness and you definitely should not apologize when you are in the right! During the 2nd Lebanonese war, I saw the Israeli ambassador to Great Britain on C.N.N. one night. He appears to be a nice man and I'm sure a very dedicated and an intelligent man, but he was stammering with words acting all apologetic. It was pathetic and made me very angry. The woman interviewer was enjoying seeing this man with "hat in hand" giving this broken English stammering apologetic responses and he allowed her to interrupt him and get by making false allegations without clear hard refutation. He should have appeared CALM, Stern, non-apologetic, FIRM, and not let her interrupt him. When interrupted, he should not have let her get away with it. And when the interviewer alludes or states a false allegation, the interviewee should "SET THEM STRAIGHT" and not let the interviewer get away with such ploy. It also helps if a media representive for Israel in a English country can speak clear English. This also a "War of Words" and Israel is losing the "War of Words". Israel has the uphill battle in the media war. The Palestinian & Islamic propaganda machine is one of the best in the world. No one can lie better than these people. And the world is so biased in favor of them, that they can make a bold faced lie and get away with it when the facts are clearly to the contrary for all to see. By the way, Syria and the IDF says a war concerning the Golan Heights will occur within 2-10 months. Do your really want Olmert at the helm? His "weakness", real or imagined, is a major security risk for Israel. And "what's his name", you know the guy at the start of the 2nd Lebanon war who said Hezbollah would remember his name, yea him, he should go too. Why any government would put a social worker type...uh Peretz thats his name to head the military is just beyond me.
25. Image and media game
Abdel ,   Nablus   (11.09.06)
We are both obsessed with winning the media game, and with who can win the hearts and minds of the world. the reality is that the only public opinion/ image that really matters is that of Palestinians and Israelis. our focus should how to win the hearts and minds of the other side, how to understand what they go through, and how much our actions are causing them pain!. our focus has been wrong since day one, the world does not really care, and their opinion is really irrelevant.. the only way to win the media game is to end the suffering, and get us out of this doomed , miserable and pointless war!
26. Palestinian missles
myron ,   USA   (11.09.06)
It has now reached a point where in the eyes the rest of the world the Pal terrorists have acquired he god-given right right to launch missles into israel with IMPUNITY, and Isreal has no right to interfere witgh this colorful local custom. After all they are the poor underdog, are they not, and Israel is the bad guy to begin with. World opinion be damned therefore.!!
27. for Josh #13
myron ,   USA   (11.09.06)
That about sums it up. This ongoing partial war=a never-ending war which has already taken more lives on both sides than would a total war launched by Israel in which as many Hamas, Jihad, etc terrorists would be killed as possible, even if this includesthe killing of innocents. Of course, Olmert is not capable of doing this,indeed this is beyond his ability even to conceive. of.
28. one word
salwa ,   gaza   (11.09.06)
it is the game ,,game need one or two or more to play ..but here israil play alone it is a game to israil ..but to palastinians it is death ,only death,we do not want to play nor alone nor with israil nor with the media ...we want solution to live in peace ..we want to end the ocupation ,so the problem is not beit hanon or gaza strip ..it is the ocupation of palastinian life by israil ..and any game is not important only to this auther gissin ,,,but to us we want the life on our land in our houses with our families
29. Jews invented Hollywood
Neal ,   NJ,USA   (11.09.06)
With such a rich heritage the arts, law and sciences, we need to leverage our innate talents and win on all fronts. Dr. Gissan is correct.
30. one word to salwa in gaza....
Neil ,   NYC   (11.09.06)
Mr. Salwa, You want to live in peace in your home?? When your democratically elected officials cease to lob missles into Israel's village of Sderot, then maybe you will stop seeing and hearing from Israeli soldiers who left your forsaken strip last year and ended your so-called occupation.....only to be followed by these daily missile barrages. You must truly want to be occupied to continue being a victim. Your safety begins at home with you and your own people and hamas government....Israel is only responding to Hamas's foolhardy attempts to murder Jews. The occupation would have ended and will end when your anti-Jewish leaders learn that it cannot destroy Jewish lives or the State of Israel without a response. Israel is there to stay...if you want a 2 state solution, it can happen....but YOU must stop playing victim and start being a partner for peace......yours is the only society ever to use suicide bombers, it has never happened before.....there are other solutions besides blame.
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