First of all: congratulation for having received this award! As a professional visitor at the ITB for years I always loved to be at the Israeli stand.
But, on the other hand some years ago when I turned up as a prospective buyer beeing interested in a house at Caesarea the lady in charge refused to give me any information, but asked for a bank guaranty ...... but in the meantime we are owners of a wonderful home.
And another but - if Israel wants to be successful in incoming tourisme, there will be many things to do
concerning cleanliness in the cities, on the beaches and even in the hotels (which more or less are not of an European standard)