...Islam is winning hearts and minds (as well as converts) without so much as a single ad!!!

Everybody need a pitchman. A regular old Barker to sell the snake oil of the century. The cure all iliixer, become your own god kit where you not the Almighty say words repetitively and they come true. Except pay no attention to the obvious Torah curses that fall like frogs from the sky on mad men who drank too much snake oil. Overrated prayers get no air time in heaven on earth. Except maybe for ridicule on the morning traffic shows.

Like Paramahamsa Yogananda once replied when a student criticized marketing of yoga techniques, "Wrigley's is permitted to market chewing gum, and we are permitted to induce people to chew wholesome ideas"

The Buddy Rev?

It is encouraging to know that Chabad Lubavitch is heeding the divinely mandated mission of World Peace 2050. The philosophical, political and financial details of the mission are being negotiated. Branding is all about consistency, clarity and commitment. There is a great latent demand for heavenly brands. Outreach is vital. There is a recent photo of a chabadnik in the Congo on their site which gladdens my heart. I just realised the other day that I have been an ambassador for G-d bringing light to dark places all my life, so the picture resonated with my trip to Indonesia et al. The Messianic Kingdom will not be a little Crusader State in the Holy Land eternally knocking off the enemy from the ramparts. Good luck to all the schliuchim.

Is he dead or alive? Soon-to-come-back?

Funny that you say that because you should see the US prison system at its finest. There is plenty of evidence that most converts in the US are african-american men who are told that they are being oppressed akin to Islam. That their lives are totally parallel that of Islam. They convert, about 80% of prisoners do in the US according to Michael Waller, practice an extreme form of it, and then head off once they are out to towns like Islamberg in Hancock, NY. Although I really dislike Chabbad's intense movement to turn Jews into the type that they so desire, they don't go out to try to convert the non-Jewish since that is against Judaic law while still providing a necessary service to religious Jews internationally.

Go Chabad! We love you guys and gals.

They seem like they are doing a great job as it is. Not sure why they are wasting money on all of this corporate stuff when they could just let the great job the shluchim do speak for it self

why don't they convert and become Jews. Then we all can pray for the real Messiah to finally come. If everyone was cha-bad, then who would serve in the I.D.F. and work?

They should have used one of a shliach dragging a young person away from his family.

Yeah, #1, Islam doesn't need advertising: "convert or die" accompanied by church bombings, massacres and beheadings is a great way to recruit young sociopaths....

What's the new logo say about the late Rebbe, ztz'l, being or not being Mashiach?