Please Israel get your PR act together the Muslims have slick professional pr thats what Israel needs not these rediculous ideas.The pr war is a difficult battle to fight and should only be done by highly professional experienced people.

get angloes to do the job. I am scarred by the pathetic PR coming from bumbling , clueless lecterns. GET ANGLOS INVOLVED. You dont hire a chef to fix your sink and a plumber to cook your dinners. You dont get inarticulate non english speakers to do a job that english speakers do best. Wise up please.

This is what El Al is spending their time (time is money) on? They should first work on lowering their prices. I love El Al...but I will never fly them b/c they are WAY too expensive.

Want to improve your image? Stop the abuse of the Palestinian people! Stop declaring your critics to be "anti-semites! Stop paying off US politicians to do your bidding! That would go a long way to improving your image! Not flight attendants talking about the lovely Tel Aviv beaches!!

... their official people at Ben Gurion airport to be a huge bit more friendlier and not so arrogant, crusty, crumpy and gruffy (yes, there are exceptions occasionally) - all this effort would be simply worthless. You are leaving the country and wondering about the sometimes akward treatment. And you are not an enemy, just a friend ..