Ah!, ah; objecting to those gorgeous, glamorous models in the UK?. A suggestion; let them move to Iran or Saudi Arabia where the " boudoir "is DE RIGUEUR for their potentates, as Israel wants to " unload " their " surplus " as well. Their religion/belief forbid them to ogle women in their underwear? Would NAKED be OK?

They belong in a theme park, a Disney Land.

Body by God. I have a problem with their problem. If they don't like it they don't have to view it.

I say! We need World-Wide-Web of powerful people across all party/political divides, with strong International Anti-God Army (IAGA) incl. Anti-God-Airforce (AGA) and ground-troops, Foot-Anti-God-Army (FAGA)!!! You can see for yourself, that this is the only way we can hope for a future for this planet. I submit my readiness to lead such a Force and I shall serve the Cause to my last breath... Amen!

I like the add and i don't like the Orthodox making demands but what if the Muslims would ask for the same thing? I am willing to bet that the add would disappear faster than a blink of an eye!

If this was even allowed in Israel, no doubt the lady would have to be shown at the back of the bus.

Have them run on all Israel TV ad slots, and at all cinemas and in all Facebook pages. These so called believers in God are turning themselves and us into a laughing stock and the state into Israelstan. Why is everyone so goddamned quiet about it?

The Haredim are so used to forcing their way of life on the Israeli public, intoxicated by their political power in Israel achieved by their very high birth rate, think they whole world should stand still and accommodate their primitive and absurd way of life. Pathetic.

IMMEDIATELY if it was the Muslims who protested

I agree whole heartedly with the decision of the British Advertising Standards Authority , but I have to wonder if the decision would have been the same if it came from the Muslim community.

Probably the same men are surfing porn sites on the internet when at home anyway.........

An Orhodox Rabbi says that the Talmud places responsibility for mens' sexual thoughts about women squarely on the men. Basically the religious demand for modesty is about men controlling women's bodies so that they are not subjected to temptation. Could that have been the case with Naama Margolese? It seems that the Haredim thought so.

You've hit the nail on the head. It is because everyone gives in to the Orthodox establishment and the power has gone to their heads. Hurray for the British Advertising Authority for standing up to these geeks and refusing their ridiculous request.

Hold on tight, 'cause it make shock you! No batteries needed. LOOK AWAY! It has nothing to do with you, mind your own business.

put them in their place uk

I'm not observant, but does it really say something great about our civilization that there are underwear ads, with scantily clad people, on the sides of buses? Just a few decades ago the whole "secular" Western world would have seen this as unacceptable. Is this "progress"? Should there be a private sphere and a public sphere, or should people have sex out on the sidewalk? Why not?

I have always boasted how Jews never complain about things in UK, while the moslems try and ban xmas and a few other things.

The religious people can go live in a religious community in Israel, or they can stay in London and just close their eyes when the bus goes by! Religion causes most of the world's problems.

on a par with the muslims who want to change our way of life 2 choices dont look and if it offends you go live some where else

Israel was created so that all Jews of the world live there but millions rejected the plan. So if they feel insulted somewhere then they have to make ALIYAH.

You have seen nothing yet. Come to the United States and find what Jews are doing when they see a large cross shown publicty. I am not a Moslem but I can say they believe in Jesus Christ but Jews don't and they still say He was a crazy man and that is the reason they put a red robe on Him. Wake-up please.

Society should not have to look at women attempting to arouse people into spending money. There use to be a thing called ludeness but unfortunately society has been sliding the scale of what is to a new low level. We have children walking around with their pants down and underwera exposed and this is "not lewd". I'm sorry but it is and it would have resulted in an arrest years ago. Society has an obligation to prevent decline because death war and barbarianism can over take a society. How many families suffer and how many mental problems are caused by broken homes. Lewd immoral behavior declines so to the family and thus mental illness and criminal behavior grows. England should control what goes on their buses and whatever it is it should be a positive for society. I don;t agree with sexist orthodox behavior but I do agree underwear is in appropriate in public. I don;t leave the house in my underwear, you likely don;t, so why should a business looking to make money selling sex be allowed to?

quite honestly, I personally find the sight of black robed, black hatted men with huge beards and locks quite distasteful in a modern society. It gives me the creeps- so, who do I complain to? The Rabbinate? The government of Israel?

it is one thing to manipulate the public and black mail Israelis- but for crying out loud- this is Europe, Britain. What is wrong with those people? IF you don't like it- go to Israel, same with the Muslim, go back to where you came from-. Most Europeans are getting mighty ticked off with this... A modern society should not have to put up with the whims of religous nuts.

hara-dim. They are offensive and should not be shown anywhere.