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New law bans use of underweight models in ads
Moran Azulay
Published: 19.03.12, 23:32
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22 Talkbacks for this article
1. Good law! This type of women abuse must end!
Israeli 2   (03.19.12)
2. silly
european   (03.19.12)
what i've seen of israelis you have a problem with obesity, not slimness. is there anyone in your country who actually has bmi of 18.5 or lower? laughable.
3. #2 - Dumb ass.
(03.20.12)
4. Why?
marbee ,   Wisconsin USA   (03.20.12)
Why ban skinny models? what about the phony pharma-CREATED obesity "crisis"? Demonizing anyone overweight, now underweight as well, is just another intrusion by the gov't. I say it's time to ban all laws that don't pass Constitutional muster!
5. CONVERSELY THE LAW SHOULD ALSO BAN THE OBESE
stude ham   (03.20.12)
exactly for the same reasons they wish to ban the skeletal.
6. This is the most important work of the
jason white ,   afula,israel   (03.20.12)
knesset. Forget those silly rocket and missiles landing in the south. Forget the terrorist armies on our borders.Illegal aliens. Exploited Israeli workers.Eight shekels a liter gasoline. Crime and organized crime. Drug addicts and alcoholics. Auto accidents. Bad public transportation. Parasites and draft dodgers.Poor education system. Fifth columnists.White slavery. These skinny models are way more important than the above.Like we really give a damn about them. Starve to death, you pinheads.
7. About time!
Sarah B ,   U.S.A. / Israel   (03.20.12)
Until the advent of an extraordinarily anorexic British model known as "Twiggy" in the early 1960s, do you what the standard of beauty was? It was Marilyn Monroe, in all her size 16 glory. There were no size zero wraiths that are such the rage with the likes of Calvin Klein. Women are supposed to look like women. Size zero is not normal. I recognize that certain women have low appetites and high metabolism. I'm one of them. I drink high-calorie concoctions several times a day. But those emaciated things that pass for models these days, and have infected western women into thinking that unless they look like those half-starved, drugged skeletons, they are not beautiful, need to be removed from the public stage. It is not normal to be 5' 10" tall and weigh 100 pounds. In fact, it is extraordinarily abnormal. We need to go back to a healthier standard, a more substantial norm. Enough of those 90 pound skeletal freaks. We've raised a generation of anorexic and bulimic girls, thinking that being 40 pounds underweight makes you beautiful. It doesn't. It doesn't. I do not find that jutting collarbones and clearly distinct ribcages are at all attractive. The concept that girls do this to themselves deliberately is beyond outrageous. Perhaps it's just me, but I do not find emaciated skeletons with skin stretched taughtly across their bones at all attractive. I wonder if they realize that their starvation diets and amenhoriac conditions will eliminate the possibility of their ever bearing healthy children. I wonder if they realize that forcing themselves to regurgitate every morsel of food they ingest will render them toothless by the age of twenty-five. How about having osteoporosis at the age of thirty? What kind of body image are we selling to our daughters? Being overweight is not good. Being severely emaciated is worse.
8. anorexia?
yaacovic   (03.20.12)
sounds like it could be another poorly thought out law. 25 years ago at the age of 40, I had a measured BMI of 14.5. I was not then, nor am I now, anorexic. There should be provision in the law for models to get a medical clearance that they are not anorexic if they have a low BMI rather than simply a blanket ban for low BMI. You would not want to promote fat as normal either, would you?
9. This wouldn't be that bad if...
Jared ,   USA/Israel   (03.20.12)
...BMI wasn't such a flawed way of measuring health.
10. The point is:
Israeli 2   (03.20.12)
They should not force anyone to be skinny or fat or coerce anyone into an un-natural state of being. If there is a law against it, there will be no incentives.
11. legislation of the absurd
Washingtonian ,   seattle usa   (03.20.12)
the law should really be written on a sliding scale for the outer 99th percentile of the country's population.
12. Kudos to the Knesset...
Y.net web reader ,   Niles.IL.USA   (03.20.12)
...the walking skeletons are most unappealing, not good for your health you are starving your bodies of nutrition and satiety in life, not to mention the lack this may have on the unborn...BE'H may the USA follow this new golden rule
13. to #2 got nothing to do with culture norms
ghostq   (03.20.12)
in Latin amerika where round women considered beautiful there r eating disorders as well, including anorexia, this is psycological miss up.
14. About time!
Sarah B ,   U.S.A. / Israel   (03.20.12)
Over weight people like myself deserve the opportunity to strut our stuff on bill boards too!
15. Revenge of the Rubenesque!
Cameron ,   USA   (03.20.12)
Big girls rule in The Holy Land apparently.
16. Yes, because there are too many obese models...
???   (03.20.12)
17. YNET SHOULD ALSO BAN
....DACON9   (03.20.12)
the use of the advertisements in hebrew of the bikinis. It is false advertising. When i go to israel i never see them. Its only on ynet.. whats going on...... ? misleading false advertising... lololololol...... but she has a tattoo i noticed.. can you see it? lololololol
18. I approve of this
Jonathan ,   MN/US   (03.20.12)
And sorry ladies, but I dont find TWIGS atractive
19. Define "Underweight"
emanon ,   USA   (03.20.12)
That's going to be as hard to nail down as "overweight". In both cases, sometimes it may look obvious, but there may be underlying causes why this is normal and / or healthy for *that individual*. What's next? laws pertaining to how muscular / flabby someone can be in an ad? face it: we are all individuals.
20. Firms don't care about life
Lou ,   Bucharest, Romania   (03.20.12)
other people's lives. @ Sarah B. Excellent and wise!
21. I am not sure if you're aware...
akatosh ,   israel   (03.21.12)
But the state of Israel has no constitution. It's up to the discretion of the supreme court to deem laws as unconstitutional or not.
22. #19 - there are standard medical formulas for this
Dorothy Friend ,   Tel Aviiv   (03.21.12)
... called BMI, widely accepted all over the world.
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