1. Not buying YOUR not buying the argument! It's about creating
perceptions and perceptions ARE EVERYTHING. It applies to wine-tasting/pricing as well as what we think of each other. Kotler is a nobody, but a nobody with a microphone. It's not about FEELING insulted, it's about not LETTING a zilch to insult you.
Whether the Torah or Yiddishists there a lot of curses in Judaism .
People do insults and blame a lot as well as Bless and Praise .
In Israels pressure cooker system nerves are frayed :expect insults .