Ynetnews needs to update this article - Hatov LOST this case. And the reason is simple - East Jerusalem is internationally considered as occupied territory. Therefore, if in the European Union you sell something from East Jerusalem as a product of Israel, you breach EU labelling regulations. Hatov are no longer able to sell this product, thus labelled, in the UK. Stephen Franklin (above) - if you try to get Hatov ice cream from your local Sainsburys you won't be able to. Search their website and you will see it's not available.

Some real nonsense spoken above - international law is meant to be respected. In the face of a country that breaks international law, BDS is a non violent - and apparently effective - way of responding.