Bar Refaeli
Photo: Anat Mosberg

Bar Refaeli: IDF’s new ‘enlistment officer’

In response to criticism surrounding her new position with Fox fashion chain, Bar Refaeli to promote enlistment into army, visit injured soldiers

The perfect equation has been found allowing model Bar Refaeli to represent the Fox fashion chain without receiving criticism for evading army service.


This week, it was brought to light that Bar Refaeli will be a presenter for the Fox company. Yedioth Aharonoth revealed that this caused an uproar amongst members of The Israeli Forum for the Promotion of Equal Share in the Burden who believe that every Israeli of age should serve in the IDF.


The forum consists of parents of soldiers and of bereaved parents. On Monday, forum representatives arrived at a meeting with Fox CEO and part-owner Harel Weisel. They expressed rage regarding the fact that Refaeli evaded serving in the army.


Forum representatives told Weisel that “it is unacceptable that a person who evaded army service and who justifies her choice will turn into a symbol and an example.” They warned Weisel that if the company hires Refaeli, they will call for a consumer boycott on the chain.


As a result of this initiative, the people of Fox presented a compromise in which Refaeli will represent the company and will simultaneously visit injured IDF soldiers hospitalized at the Sheba Medical Center in Tel Hashomer every time she arrives in Israel. In addition, she will encourage soldiers to serve in the army.


The way in which her “service” will be carried out has not yet been determined. The conditions were brought forth to Refaeli and she agreed to comply and to fulfill her duty voluntarily.


The forum’s strategic adviser, Itay Ben Horin said, “Fox and Refaeli made the right decision and we praise them for it.”


פרסום ראשון: 05.08.08, 08:13
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