British telecommunications firm FreedomCall has terminated its cooperation with Israel's MobileMax due to the IDF operation in Gaza.
"We received an email from the British company informing us that it is severing all ties with us and any other Israeli company following Israel's strike in Gaza," said CEO Raanan Cohen.
"We weren't expecting this from them and there was no prior warning. I don't intend to appeal to them or answer the letter."
The email from FreedomCall said, "As a result of the Israeli government action in the last few days we will no longer be in a position to consider doing business with yourself or any other Israeli company."
MobileMax, established in 2004, produces a program providing cellular phones with inexpensive international service.