"Hello there. From now until election day I plan to appear every day and give a daily message. We must not go back to the days of the Kadima government's restraint," Likud Chairman Benjamin Netanyahu said in a video message.
Anyone visiting Netanyahu's website, or searching for it on Youtube, will be able to view the Opposition leader's daily address to the nation, which he plans to make for the next seven days.
Like his predecessors Ehud Barak and Ariel Sharon while leading in the polls, Netanyahu has avoided any public debates with other candidates, and has been very scarce with interviews to the media.
At a press conference at the Likud's headquarters in Tel Aviv, where Netanyahu promised to help promote the status of the Israeli woman, he refused to answer any questions, even those related to the subject of the conference.
Likud sources said there is no contradiction between media appearances and the daily online "address to the nation".
"At press conferences, Netanyahu responds to questions about the subject journalists were invited to hear about," Netanyahu's media advisor Yossi Levi said.
"Unlike Netanyahu, Tzipi Livni is panicking, and therefore running from studio to studio and from one event to another," he added.
Netanyahu's use of online addresses is similar to that of US President Barack Obama during his campaign. Netanyahu's website also resembles the one that served the democratic candidate during his race.