In recent months, Brazilian television has broadcast ads calling on the public to urinate during their showers in a bid to conserve water used when flushing the toilet. The campaign was a success and contributed significantly to water saving efforts. However, when Rio de Janeiro was chosen as the host of the 2016 Olympics, the government started to worry that the millions of people expected to flood the country for the event will waste massive amounts of water, cutting into some of the positive headway made in the recent conservation campaign. One of the steps taken by Brazil to grapple with the problem was to seek out technological innovations in the field of conserving and recycling water. This search led Brazil to Israel, namely to Watec's annual international showcase of products and services supporting sustainability. A delegation of senior Brazilian officials is slated to arrive in Israel in order to assess the knowledge and technological solutions Israel can offer them in their conservation efforts. The Brazilian delegation will include 10 government ministers from various areas in the country and representatives from the country's largest water companies. Oded Dastel, one of Watec's organizers, said that Brazil is already addressing the issue of water pumping that damages the Atlantic rain forests. Despite the campaign calling upon citizens to conserve water, Brazil is still seeking to improve the situation and integrate existing technological solutions on the market into their conservation program. The exhibition's organizations will hold a special panel for the Brazilian delegation, in which commercial delegates from the Industry, Trade, and Labor Ministry will participate. As part of this panel, participants from the two countries will discuss the problems and challenges facing Brazil in order to streamline the country's water consumption. "The Brazilian delegation will present the problems it is facing, and representatives from commercial companies and research institutes from Israel will present the possible technological solutions to these problems," said Destel. During their visit, the delegation will also receive information on the desalination plant being installed Ashkelon. About NIS 1 billion (about $270 million) has been invested in the Ashkelon plant.