Fox Group CEO Harel Wizel
The eagle has landed
American Eagle fashion

American Eagle coming to Israel

Fox receives franchise rights to clothing chain, estimates cost of store operation for first three years at NIS 45 million. Israel will be one of first countries in world that renowned brand will reach as part of its strategy to expand beyond North America

It's final: American Eagle is landing in Israel . Fox Group CEO Harel Wizel and American Eagle signed a contract last week, according to which Fox will receive the franchise rights to represent the American clothing giant in Israel. The opening is slated for 2012.


Fox estimates that the cost of operating the stores for the first three years will be NIS 45 million (about $11.5 million) and plans on funding the investment from private sources.


Israel will be among the first countries in the world that the renowned American brand will have a presence in as part of their strategy to expand beyond North America. In 2010, the company started distributing franchises outside the US and set up shops in Kuwait and Dubai.


In addition to American Eagle, the company's subsidiary brand Aerie will also arrive in Israel. Aerie is a fashionable and trendy under garments store for young women. Aerie, which has 138 stores throughout the US, will be integrated into the American Eagle stores in Israel and will also be presented as an independent brand in stand alone stores.


The first American Eagle store is slated to be opened in Israel in January 2012. Until then, staff will be recruited and will undergo training in New York. Simultaneously, locations for the store will be scouted out in Israel. The store's concept requires large stores of some 1,000 sq m (about 10,700 sq ft) each.


פרסום ראשון: 07.04.10, 14:04
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