Diamonds are forever (illustration)
Photo: Index Open
Lev Leviev
Photo: Sivan Faraj
Leviev opens diamond boutique in Singapore
Diamond jewelry chain owned by Israeli business tycoon expanding to Asia, launches first flagship store in continent in lobby of Marina Bay Sands luxury hotel
The Leviev diamond jewelry chain, owned by Israeli business tycoon Lev Leviev, is expanding to Asia and has launched its first flagship store in the continent in Singapore.
The boutique store is located in the lobby of Singapore's new luxury hotel Marina Bay Sands, joining the chain's stores in London, New York, Dubai and Moscow.
Marina Bay Sands is the new hotel of the Las Vegas Sands casino resort company owned by billionaire Sheldon Edelson. The store will offer prestigious jewelry embedded with thousands of carats of diamonds, including rare white diamonds and diamond jewelry in unique colors: Pink, blue, green and red.
The decision to enter Asia is part of the chain's extensive growth strategy in potential markets. Leviev identified an attractive international business center in Singapore, which is developing at a very fast pace, both for tourists and for businesspeople from across the world.
The new store's design maintains the impressive and unique line characterizing all of the Leviev chain's stores worldwide: Walls covered with silk, Venetian mirrors and crystal chandeliers.
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