Some NIS 1.5 million (about $410,000) were invested in the flagship store, which measures 60 square meters (645 square feet) in size and was designed according to the brand's global concept.
The chain, which is named after Spanish fashion designer Javier Simorra and specializes in luxury clothing for women, generates some €100 million (about $140 million) a year and is active in
The chain's franchiser in Israel plans to open 10 stores in luxury areas across the country. "We are currently negotiating with a number of selected shopping malls in a bid to open additional stores, and are also looking into opening stores in luxury neighborhoods, where our target audience resides."
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