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Funding round to be held at company value of $200 million
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Web ad developer Double Verify raises $33M

Israeli developer of Web advertisement verification systems to announce funding round led by JMI fund, which orchestrated sale of Double Click to Google for $3.1 billion

The heat is on in the online advertising arena and Israeli companies are basking in the warmth: On Tuesday evening, Israeli developer of Web advertisement verification systems, Double Verify, is scheduled to announce a $33 million funding round lead by private equity fund JMI – the same fund which in 2005 acquired ad management and serving company Double Click for $1.1 billion and two years later sold it to Google for $3.1 billion.

 

Calcalist has learned that Double Verify's funding round will be held at a company value of $200 million.

 

The investment will allow Double Verify to beef up its ranks by 100 employees next year and accelerate its growth by means of acquisitions. Double Verify is examining, among others, the acquisition of US and Israeli startups in the fields of web advertising optimization and nonintrusive and inoffensive responsible web advertising.

 

This is the company's fourth funding round – Double Verify previously managed to raise $16.5 million from VC funds First Round Capital and Blumberg Capital, US cable giant Comcast and IVP fund which made its claim to fame by investing in Facebook, Twitter and Zinga.

 

The online ad market is at a boiling point which is propelling major ad companies to devour assets and expand their advertising product line. The name of the game now is acquisition of capabilities akin to an advertising stock exchange which provides advertisers with immediate advertising services to segmented target audiences, focused advertising technologies and mobile advertising systems.

 

Double Verify was founded just three years ago and has headquarters in Tel Aviv and New York. The company’s growth rate is some 1,000% annually and to date it is one of Israel's fastest growing internet companies.

 

Founders Oren Netzer and Alex Liverant developed the technology that caters to content category requirements in the US online advertising market and became one of the leading companies in the filed of advertising compliance verification.

 

The company plans to expand its technology to enable advertiser to analyze their online advertisements once served.

 

Netzer told Calcalist that the new technology will enable advertisers to mine information on views such as how many women viewed the ad, the age range and geographical location of viewers and so on. "We believe it has a good chance of becoming the next Double Click," he said.

 

Click here to read this report in Hebrew

 

 


פרסום ראשון: 08.30.11, 15:01
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