'Ambucycles' in action
Photo courtesy of United Hatzalah of Israel

Millionaire raises funds for Israel on bike

Peter Kash decides to celebrate his 50th birthday in a special way: In order to get his friends to donate money for rescue organization's 'Ambucycles', he is taking them on six-day bicycle tour from Golan Heights to Eilat

What do you get a man who has everything? If you're friends with Jewish American millionaire Peter Kash, he will be glad to see you celebrate his 50th birthday by joining him on a six-day bicycle tour from the Golan Heights to Eilat.


Kash made his fortune in the biotechnology industry and pharmaceutical companies. He specializes in founding companies or raising funds for them.


Like many other businesspeople in the United States, he gained publicity not for the companies he founded but for his best seller, "Make Your Own Luck," in which he tries to teach people how to take advantage of opportunities and turn them into money. Since then he has also become a popular lecturer.


Kash is involved in philanthropic activity for several organizations in Israel, including United Hatzalah, which provides emergency medical services. The organization has 1,700 volunteers, most of them haredim, but has recently been joined by seculars and even Arabs, allowing its people to operate in Arab communities as well.


United Hatzalah's new initiative is the Ambucycles unit. The unit, which already has more than 150 motorbikes, aims to reach people in danger as soon as possible with advanced medical equipment, and tend to them until an ambulance arrives.


The Magen David Adom emergency organization has a similar number of motorcycles, which are an integral part of its service to the public.


In order to raise funds for this unit, Kash initiated a "cross-country life saving bicycle tour" in Israel. Instead of having an extravagant birthday party, he invited 15 of his closest friends – all successful businesspeople – to join him on the journey.


Kash's official goal is to raise $52,000 in a bid to purchase two rescue motorbikes and train the volunteers using them. He will donate a large part of the sum, each of his 15 friends will donate too, and their acquaintances will be asked to join the initiative and contribute to the effort despite not taking part in the tour of Israel.


Beyond the generous donation expected to be raised, this move provides a positive exposure for the organization and extends the circle of people familiar with its and with its goals, who may offer their support in the future.



פרסום ראשון: 10.30.11, 09:36
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