Leiman Shlissel, owner of the Kliyat Gat nuts and seeds brand, has struck a deal to export sunflower seeds to Australia.
More than 7.5 tons of nuts and seeds, mostly black sunflowers seeds, will be making their way soon to the shelves of the Coles and Woolworths supermarkets.
The seeds will be marketed in Australia under the Kilyat Gat brand.
"This deal matured following an unusual marketing move on our part," says Revital Meder, Leiman Shlissel's marketing manager. "We managed to reach Israeli ambassadors in many countries worldwide and recruit them as 'Kliyat Gat' ambassadors."
Meder adds that the move contributed greatly to the completion of the deal, but was preceded by a lot of fieldwork in order to get to know the local market, contacting buyers, and business meetings with local decision makers.
"At the end of the day, the combination between quality, price and service is the crucial factor in such deals," Meder notes, adding that the company plans to penetrate additional markets around the world.
Leiman Shlissel imports candy to Israel and exports kosher products to Jewish communities abroad. The Kliyat Gat brand leads the market of packed nuts and seeds in Israel.