Tourism Minister Yariv levin with Liverpool Football Club representative

Israeli logo may appear on Liverpool soccer kits

One of the most prestigious British Premier League soccer teams may sign a sponsorship deal with Israel which would see an Israeli logo feature on the stadium’s billboards, and on the players' uniforms.

British soccer team Liverpool Football Club, one of the most prestigious teams in the world, has suggested that Israel sign a sponsorship package which will see an Israeli logo featured on giant billboards in the stadium of Anfield as well as on the sleeves of the shirts worn by the players.



The club’s business development manager met on Monday with Israeli Tourism Minister Yariv Levin where he made the suggestion.


The meeting took place during the World Travel Market (WTM) fair in London, where Levin and Israeli Ambassador to the UK Mark Regev opened the Israeli booth.


Tourism Minister Yariv Levin (R) and Liverpool Football Club representative


A club representative noted that the initiative and desire to work with Israel stems from the club’s owners, two of whom are Jewish. According to the representative, the sponsorship with significantly generate further tourism to Israel of the club can greatly assist tourism in Israel. In addition to the Israeli logo appearing on the sports kit and in the home stadium, recently renovated at the cost of 130 million pounds, it will also feature on the club’s active social media pages. Players will also be brought to visit the country.


Liverpool is considered one of the best teams in Israel with three of its past stars hailing from Israel—Avi Cohen, Ronny Rosenthal, nicknamed "Rocket Ronny” and Yossi Benayoun.


A more detailed proposal is set to be formulated by the soccer club shortly and will be presented by a club representative during a visit to Israel. It is estimated that the sponsorship deal will cost millions of shekels for Israel, despite Levin already having informed the club that it has a limited budget.


פרסום ראשון: 11.09.16, 13:09
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