Paris Hilton
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When one thinks of Paris Hilton, the first words that come into mind probably are not "the Weizmann Institute."
However, the businesswoman and hotel heiress has recently publicized her collaboration with the Weizmann Institute of Science to save marine creatures from ocean pollution.
Paris Hilton and the Weizmann Institute
In a video posted to Facebook, Hilton said she hopes to reinvent the way humanity drinks by introducing a new product that can hopefully solve the problem of plastic bottles around the world.
Despite Hilton's presence, the real star is Dr. Ron Naaman, who specializes in molecular electronics and is spearheading the scientific effort to better the planet and humanity.
(Translated and edited by Fred Goldberg)