Our Product Research & Curation Process

Our Shopping team is dedicated to delivering genuine, impartial, and high-quality content covering a wide array of products. To ensure that you invest your money and time in purchasing the finest products available, our selection process utilizes exclusive technology to compile a list derived from reviews provided by millions of real individuals worldwide. Additionally, content featuring single product reviews is authored by a member of our independent Shopping writing team, distinct from Ynet news’s Editorial team.
Based on the wisdom of the crowd theory, our methodology is much more reliable than the opinion of a writer who arbitrarily chooses products to review without testing the countless options available for every single product. As such, we make sure that our product curation process is not influenced by any individual, brand, or product line from the outside. Not only that, after we publish our recommendations our team of writers make sure to update and keep existing recommendations fresh, accurate, and helpful. Since most products recommended in our content are sold on Amazon, we rely on its customer reviews and ratings which are highly trustworthy. To learn more about Amazon’s customer reviews and ratings click here.
You may be interested in how the concept of the wisdom of the crowd relates to our content. This theory is evident in product reviews, where the combined evaluations of a diverse range of consumers often yield more dependable and insightful information compared to individual expert judgments. Each reviewer contributes distinct perspectives, experiences, and preferences, and the consolidation of these varied viewpoints tends to mitigate individual biases and inaccuracies. Consequently, the average rating or consensus view in product reviews can offer a more precise depiction of a product’s quality or performance than any single reviewer’s assessment. This utilization of the wisdom of the crowd highlights the efficacy of harnessing the collective intelligence of a wide and diverse audience, equipping consumers with a better-informed basis for their purchasing choices. Many other platforms, such as Quora, Reddit, and Wikipedia, similarly rely on the collective knowledge of their users.
If there’s a category or product that you would love to see featured, please let us know by sending us a note at [email protected].
Note: Keep in mind that certain health products may not be suitable for everyone. It’s crucial to seek advice from a healthcare professional if you have a health condition and are considering trying new skincare products or supplements tailored to that condition.