It is about keeping the 'Faith" and all it entails no matter what country you find yourself in. If you are slothful (neglect religious duties) how will these ads help? Better to show true piety, promote the beauty of the religion and its unique rituals with an ad campaign. That would naturally bring the kind of people you want back to Israel.

Every decision we make has to be under others consent?? we need to vote Ron Paul so Israel can really have it's own independence to make it's own decisions. not -american jew with money and pull who doesn't really know about life here- decisions.

No, every decision Israel makes does not have to be with others' consent, as Israel has proved in the past. But Israel does need American defense and political aid.

I'm a secular Jew living in Israel for a few years now. I only recently have accepted the excuses Israelis give me for wanting to leave. They are right. The really are. If you don't have a strong connection to Judaism, why stay? To fight unnecessary battles every day on the roads, battles with customer service and buying anything from a shopkeeper and arguing over a shekel or two, people rudely bumping into you and cutting you in line as if its acceptable, low salaries, lack of diversity in job market, inefficient and corrupt government who can't make the right decisions regarding infrastructure, public transportation and distribution of jobs over the entire country instead of just in the center of the country, ridiculously overpriced consumer goods, services, and cars/gas (yet no good public transportation to solve this). Oh, and did I mention a religious institution which doesn't care about them and only recognizes one form of extreme Judaism. Is that supposed to attract secular Jews to Judaism? I understand them completely. But do these people feel comfortable with knowing that by abandoning the country they are contributing to the grim future of Israel: only Arabs and Haredim will be left. I guess they don't care. We, as people who live in Israel, we need a serious wake-up call. And now.