Smash Hamas targets with the air force in large numbers. It has proven effective.

hit them hard, hit them often. make terrorists pay dearly.

This is not complicated. If someone is trying to set fire to your home and your land that is an act of violence and terrorism and you are justified in using whatever force is necessary, including deadly force, to defend yourself, your family and your home. The IDF is totally justified in using deadly force to stop these attacks. That is the only way they are going to stop. Stop worrying about the press and the photographs and world opinion. World opinion will never give the Jews to defend themselves from those who want to kill them. We have to defend ourselves anyhow.