Twenty of them are exhibiting under the roof of the Israeli national pavilion set up by the Export Institute, according to the Institute’s Chairman David Artzi.
Mr. Artzi estimates that such a strong participation, together with other activities undertaken by the Export Institute, will result in business deals worth around USD 8 million during the next year.
According to the Export Institute’s data, the export of food products to the USA has grown by 30 percent over the last three years, up to USD 81 million in 2006.
The Kosherfest is the largest and most important trade show on the international kosher food market. This year it will feature more than 375 exhibiting companies in the food and beverage sector from 25 countries.
The Israeli participation at the show will be upheld by Minister of Industry, Trade and Labor Eliyahu Yishai, who is planning to visit the Kosherfest as part of his US tour this week.
On the show’s opening day the Export Institute, in collaboration with the Israel Dairy Council, is staging an Israeli food event for American kosher catering companies. The first-ever such event will mainly feature Israeli milk products, aiming at raising the buyers’ awareness of their wide assortment and many ways of use.
People looking for a safer, more healthy food
The public invited to the event at the Javits Center near the show’s main site includes about 50 kosher catering buyers from the NYC area.
Daphna Sternfeld, Director of Consumer Goods Division at the Export Institute, says that the USA presents a huge market potential for Israeli food exporters, since the kosher food sales there have risen from USD 45 billion to USD 165 billion over the six last years.
Ms. Sternfeld also noted that the US consumers of kosher food are not limited by the Jewish observant public but include also people looking for a safer and more healthy food, who believe that a Kosher label on a food product guarantees high quality and strict supervision over the manufacturing process, not typically assured on the “plain” food market.
Another probable consumer group is the Muslim population refraining from eating pork or products with ingredients containing pork fat. The kosher food is guaranteed to be free of such ingredients, which further boosts its market potential.
Reprinted by permission of The Israel Export & International Cooperation Institute