A five percent drop in the sale of sufganiyot (traditional holiday pastry) is expected this Hanukkah in comparison with last year’s figures.
According to Manufacturers’ Association of Israel (MAI) estimates, some 18 million sufganiyot will be sold ahead of and during Hanukkah for a total of NIS 50 million (USD 12 million).
The average Israeli will consume 3-4 sufganiyot two months prior to and during the holiday. Sufganiya prices range from NIS 2.5 – 8 (59 cents – USD 1.90); according to doughnut manufacturers, the prices of sufganiyot have not increased this year despite a 15 percent rise in flour and energy prices.
Some 5 million of the sufganiyot expected to be sold during the holiday will be mini-doughnuts, as opposed to the 3 million mini-sufganiyot sold in Hanukkah 2005.
According to the MAI, some 36 million candles will be sold this Hanukkah holiday, marking a 5 percent increase from last year’s sales. Total candle sales are expected to reach NIS 4 million (USD 960,000).
MAI officials mentioned that this Hanukkah 2 million dollars worth of candles will be exported, mainly to Jewish communities in the United States, France, Australia, Canada and the UK.