Prime Minister Ehud Olmert
Photo: Amit Shabi

Google 'complete failure', get Olmert

Right-wing internet prank places prime minister's resume as first hit for ‘complete failure’ on Hebrew search engine

No one likes to hear that they are a complete failure, especially not on the most popular internet search engine in the world.


The winner of this dreadful title was Prime Minister Ehud Olmert, who fell victim to an internet prank by right-wing activists.


As a result of the prank, anyone who looked up the words “kishalon charutz” (complete failure) in Google’s Hebrew site, would find themselves looking through Olmert’s resume.


A 20 year-old blogger who did not particularly like the prime minister initiated the prank. He turned to hundreds of his blog’s readers published on a popular Israeli blog site and asked them to add links to their sites through the words “complete failure” which would redirect the view to Olmert’s sites.


The prank was similar to one initiated by radical democrats against US President George W. Bush in which typing the words “miserable failure” revealed the president’s resume.


פרסום ראשון: 01.15.07, 11:06
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