The oil is a blend of Israeli and Palestinian made virgin olive oil, bottled by leading producers on both sides.
The idea came up in a series of seminars for olive growers and oil producers, where specialists from Israel, the Palestinian Authority and Italy gave lectures on new methods of producing quality olive oil.
The new brand will initially be marketed in Japan with the assistance of JETRO, the Japan external trade association. A British organization has also declared intent to order several thousand bottles and negotiations are being held with a company to market the oil in the US.
This project is a model of joint initiatives arranged by Crossroads, a new organization aimed at forming and supporting economic cooperation in the Middle East.
To begin with, the organization will focus on agricultural projects, environmental issues and related industries. The goal of the activity is to benefit and improve welfare by creating bi- or multi-faceted cooperation.