Kiryat Shmona: Men are from Mars
Results of the random sample we conducted in the center of town were divided by gender: Men returned the purse, women didn't. The three first purses were picked up by women – we're still waiting for them to call. The fourth and fifth were found by men who quickly called and told us they found our money.
Nahariya: Conditional morals
Only two out of the five purses we dropped around town were retrieved to us. One of the "saints" admitted: "It was just NIS 100, if it was $10,000, I wouldn't have returned the purse."
Kiryat Bialik: The only saint in Sodom
Kiryat Bialik receives an "F" in our anthropological experiment. Only one purse out the five "forgotten" in town was returned to us.
Netanya: Skeptical security guards
The guards at Hashron Mall in town were doubtful about the odds that anyone will return the purse and they were (almost) right: Only one phone call was received from an elderly couple who found our money.
Bnei Brak: It's a mitzvah
It seems that the religious crowd is strict about the mitzvah of returning a lost item. All of the five purses were returned to us promptly.
Jerusalem: Not so holy
Out of the five purses left in the center of the Holy City, only two were found by honest people. One of them, a new immigrant from Mexico said: "I saw a policeman but I didn't trust him. I was afraid he would keep the money for himself. So I went back to my yeshiva where they helped me to read the note and contact the owner."
The Western Wall: No shame
Our expectations were high but we were in for disappointment. Again, only two people called us saying they found our money.
Sderot: Qassam and a purse
Only two purses of the five we "lost" at the new mall in town were retrieved to us, both by men.
Beersheba: Wild, wild south
The municipal market of the Negev capital turned out to be a huge disappointment. None of the five purses containing NIS 100 bill and a phone number were returned.
Yedioth Ahronoth reporters contributed to this report