AHAVA opens store in Covent Garden, London
According to Dead Sea cosmetics company, new store is first step toward international concept chain store
The AHAVA Spa on the second floor offers a range of face and body treatments according to skin type, with special emphasis on mud wraps and peeling treatments.
Ray White, the house designer of the fashion brand Abecombie & Fitch designed the store, at an investment of over NIS 1 million (about $242,120).
According to AHAVA, the store in London is the first step toward an international concept chain store - the company plans to open stores in other locations around the world.
AHAVA is a leading developer, manufacturer and marketer of cosmetics and paramedical products based on Dead Sea minerals. The company’s products are in high demand throughout the world, with 60% of the products being exported.
Reprinted with permission of The Israel Export and International Cooperation Institute
