Meretz's Ramat Gan branch was told last week that if the sleeves of the party's third municipal candidate, Yuli Goldstein, are not lengthened in the party's ad campaign the ads would not be posted on local buses.
The Canaan advertising company, which is responsible for ads on buses belonging to the Dan Bus Company operating in central Israel, referred to a sign featuring Goldstein wearing a short sleeved t-shirt, surrounded by high-rising buildings.
The sign in question actually addresses the fast growing skyscrapers being built in the city, and Meretz, a party known for its struggle against religious coercion, refused to be censored.
"It was a bit surprising," said head of the Meretz municipal list, Tsachi Zelicha. "She is not dressed in a revealing or provocative way, and to the best of my recollection, we did not pass a municipal bylaw forbidding women in Ramat Gan to walk around without wigs and in long sleeves."
Ramat Gan's Meretz campaign manager, Roy Yellin added that "the strict laws of modesty that start with signs on buses could eventually reach the internal seats, and since there really was no reason for the censorship, we refused to force the laws of modesty on the candidate".
The Dan Bus Company was unavailable for comment.