Madonna's successful shows in Israel last week have paved the way for more major international artists to follow her lead, and now, Irish rock band U2 and English group Coldplay are expected to perform in the Holy Land next summer.
Both groups are represented by the Live Nation events company, which represents most of the world's leading artists.
The company's heads were amazed by the scope of sales to the Madonna concert – some 100,000 tickets were sold for two shows.
This lead the company to realize that the Israeli public is hungry for concerts and is willing to pay for them.
Yedioth Ahronoth newspaper reported that Coldplay has already agreed to appear in Israel, and even planned on arriving this month, but due to a busy performance schedule, decided to postpone the trip.
Barring any special surprises, Coldplay will perform in Israel some time between May and June, 2010.
US, who appeared in Israel in 1997, is expected to put on another show in the Holy Land some time between June and September 2010.
Shuki Weiss, who collaborates with Live Nation, said, "Live Nation was very impressed with the Israeli audience that swarmed to the Madonna and Depeche Mode concerts. The company now views Israel as an important market.
"The Israeli production is also pleased to learn what a warm and great crowd there is for international shows. We would love to report of future performances when the time comes."