Photo: Visual/Photos
Large box of popcorn usually sells for about $5 (illustration)
Photo: Visual/Photos
MK Shama. 'We have to put an end to this'
Photo: Yossi Gal

MK plans 'popcorn law' for movie munchers

Likud's Carmel Shama hopes to pass law limiting outrageous snack prices at movie theaters. Cinema owners: Move populist, will destroy entire industry

An Israeli lawmaker is hoping to butter up voters and pass a law that would limit outrageous popcorn prices at the movies.


Carmel Shama, from the governing Likud party, plans to bring the "popcorn law" for a vote when parliament returns from its Passover break next week, the mass-selling Yedioth Ahronoth daily reported Wednesday.


"We have to put an end to this. The public should not have to mortgage their houses for a soft drink and a snack," Shama told the paper.


A large box of popcorn usually sells for about $5 at theater concession stands, more than double what it costs at a supermarket and 10 times more than it would cost to make at home.


Shama said he had support from both the government and opposition lawmakers for the move that would put limits on what theatres and other public entertainment venues, like sports stadiums, could charge to captive audiences.


However, cinema owners slammed the move, saying it was a populist measure that ignored the free market.


Yaacov Cohen, the owner of one of Israel's largest theater complexes, said owners made virtually no profit from ticket sales and would be hard pressed to survive if food sales were limited.


"It would destroy the entire industry," he told Yedioth.


פרסום ראשון: 04.02.10, 21:01
 new comment
This will delete your current comment