Businessman Yossi Meiman, who is the major shareholder of Channel 10 and the owner of the Nana10 website, criticized Monday Nana10 CEO Guy Eliav's decision to feature Nazis as part of the new MASA campaign. The latter is Nana10, Facebook and MSN's new media sales platform.
"This goes beyond bad taste," Meiman wrote in a letter to Eliav, "This is a desecration of the Holocaust. I was utterly appalled by the use of Nazi Germany's leaders in the Nana10 campaign.
"(…) I would like to believe that after further consideration you will pull this campaign immediately and revise the code of ethics by which you choose your advertising instruments."
The commercial is a parody of Hitler, who is seen furious of his generals due to exceptionally low banner ratings on the Ynet and Walla websites.
A MASA spokesperson said that "This was an error in judgment and the video was taken off the web."
Guy Eliav was unavailable for comment.
Yossi Meiman refused to comment as well.