Global achievement for Israeli music industry: Tel Aviv high-tech firm Waves Audio won the Grammy award, considered the most prestigious prize in the worldwide music industry.
The company will receive the award under the category of Technical Grammy for its technological achievements and contribution to the field of music. The award will be handed out during a ceremony in Los Angeles on February 12, 2011.
Previous winners include top players in the music industry such as Apple, Sony and Yamaha.
Waves Audio was established in 1992 by Gilad Keren and Meir Sha'ashua, and has been developing sound technologies.
The company's products are used in productions for the fields of music, cinema, video games and cellular, and their clients include top artists such as U2, Bruce Springsteen, Lady Gaga, Kanye West, Green Day, Beck, Rihanna, Beyonce, and Coldplay.
Audio Waves technologies have also been used in movies such as "Shrek", "American Beauty" and "Star Wars."
Throughout the years, the company has sold its technologies to media conglomerates such as Sony, JVC, Toshiba and computer manufacturer Dell.
One of its latest developments was used to reduce the noise of vuvuzelas during World Cup broadcasts from South Africa.
Commented on the award, Waves Audio Founder Gilad Keren said, "It is a great honor to know that we had a part in the creation of so much wonderful music, and this pushes us to keep developing new tools for musicians. It is our small contribution."
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